Monday, 30 May 2016

DECISION MAKING: CONCEPT AND PROCESS

IF THERE IS ANY UNIVERSAL MARKS OF A MANAGER, IT IS DECISION MAKING.”
Meaning of decision making
   Decision making means  analyzing different alternatives and arriving at decision in the face of a particular situation about what to do and what not to do.  In this way decision making means reaching a conclusion or final decision which can be implemented as a solution of a problem.  Since the managers are invariably faced with some problem or the other for which they have to find a solution, it is said that decision making is perpetually needed and simon has very pertinently observed that “ to make decision is management”

According to GEORGE R.TERRY,” decision making is the selection based on some criteria from two or more possible alternatives.”

Characteristics or nature of decision making:
1.        It is a process of selecting the best from the alternatives: the first characteristic of decision making is that under it the best alternative is selected out of the many available ones.  There are many ways to sole a problem.  The manager selects the best one out of them all  for example, if an organization has the problem of increasing sales, there can be many ways of solving this problem like reducing prices, more and good advertisement, making available the facility of selling goods on credit, etc.  the manager has to select the best appropriate alternative out of them.

2.       DECISION MAKING IS BASED ON RATIONAL THINKING: ration thinking is considered to be essence of decision making because the conclusions arrived at with the help of decision making and their success depends on rational thinking or intensive study.


3.       DECISION MAKING IS ALWAYS RELATED TO SOME PROBLEM OR CONFLICT: since the purpose of decision making is to find out solution to problems or conflicts, it is naturally related to them.  In other words, if there are no problems or conflicts, decision making ad manager will both come to their importance. In this context it is said that problems are diet or food upon which a manager lives and prospers.

4.       IT INVOLVES THE EVALUATION OF VARIOUS AVAILABLE  ALTERNATIVES:  it is evident that in case there is only one solution to a problem, decision making is not needed.  There should be many alternatives for taking a decision.  When there will be many alternatives, they will be evaluated through the medium of decision making.  In other words, the best alternative will be chosen after taking into consideration merits and demerits.


5.       DECISION MAKING IS AIMED AT ACHIEVING ORGANISATIONAL GOALS: decision making is not a futile exercise because through its medium efforts are made to achieve the goals of an organization successfully.

6.       DECISION MAKING INVOLVES COMMIMENT:  Every decision taken by a manager is a promise.  In other words, a manager through the medium of decision, tells us that the consequences of the decisions taken by him will be good.


7.       IT IS BASICALLY A HUMAN ACTIVITY: One of the special characteristics of decision making is that it is a human activity.  Decisions are taken by men and are meant for them.

8.       DECISION MAKING IS BOTH A MANAGERJIAL FUNCTION AND AN ORGANISATIONAL PROCESS: It is a managerial function because decision making is the chief responsibility of all the managers.  It is called organizational process because there are many decisions which a manager cannot take single handed and they need a group of managers or a committee of managers.


9.       DECISION MAKING IS THE CORE OF PLANNING: Although decision making is needed for  all the managerial functions, yet planning is completely dependent on decision making because all the chief or major decisions are taken here.  When under planning the functions of determining objectives, policies, procedures, rules, etc., are performed, decision making has a special importance.

10.   DECISION STRARTS ACTION: When a problem arises, work is immediately  suspended and till a decision is taken the work cannot recommence.  Therefore, the future activity starts only after a decision is taken.


11.   UNCERTAINTY OF RESULTS: It is true that the best alternative is chosen only after an analysis of the various alternatives but the consequences of the best alternative are uncertain as it an imaginative action with reference to future.

12.   IT IS A UNIVERSAL MARK OF A MANAGER: Decision making is a universal mark of a manager. It means whatever a manager does is based on decision making and this speciality is found every where and in every manager.


13.   IT MAY BE NAGATIVE: Decision can both be positive and negative, positive decision means deciding to do something while negative decision means doing nothing.
                  OCCASIONS FOR DECISION MAKING
1.       AT THE TOME OF GETTING ROUTINE INFORMATION: The first opportunity to take decision is provided to the manager at the time of getting daily routine information.  For example, on the basis of sales information, a decision has to be taken regarding the declining sales and; taking decision to take action against the regular absentees on the basis of the attendance register for the employees.

2.       AT THE TIME OF GETTING SPECIAL INGORMATION: Apart from routine information, the managers sometimes get special information from the subordinates:  an occasion for decision making arises when the subordinates are helpless in solving a problem or the subordinates have not been given any specific instruction regarding that problem.  For example, when a supervisor requests the manager to purchase some new machinery particularly when it has not been working satisfactorily even after having been repeatedly repaired, it will be treated as a special information and on the basis of this information a decision will be taken by the manager.


3. AT THE TIME OF INITIATIVE OF THE EXECUTIVE CONCERNED: It is not only the routine information of  the special information which alone provides occasions for decision making, but sometimes managers, keeping in view the business situations, take decision on their own initiative.  For example, a manager can take decision to provide some special facilities to the employees of the organization if he finds that some rival organization is going to do so.  Similarly, if a manager gets information about some modern machinery being available, he can take a decision to replace the old machinery.

              DECISION MAKING IN PRACTISE
      The practice of decision making for a business organization is no secret. various managerial functions are performed only through decision making.  On its basis it can be asserted that it is not a new idea but is as old as the business itself.  The only difference is that previously decision making depended on unscientific methods but in modern times with the development of business there is a corresponding increase in its complexities and, therefore, modern techniques.  The obvious answer is in the nature of the business. It is, however, a different matter that all he managers do not have the knowledge on the modern techniques.  When they start getting information about these techniques they can be expected to utilize it in the solution of their problems

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